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Water Today Title September 22, 2018

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Feature

Update 2018/6/29
Greening transportation

UBERÉLECTRIQUE AIMS TO TRANSFORM URBAN CAR-SHARING



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By Cori Marshall


Uber had a tenuous beginning in Québec. The province's taxi drivers were unhappy with their arrival, and Uber almost shut down operation after implementation of tighter restrictions on its drivers.

Early last week, in Montréal, Uber announced a partnership that affects urban car-sharing and transportation.

In a communiqué Uber announce the launch of UberéLECTRIQUE, in partnership with the Association des Véhicules électriques du Québec (AVEQ) and Mobilité électrique Canada (MEQ). The program will "deploy educational tools to a large portion of the population of Montréal."

    "Users, when ordering an Uber car, will be notified specifically if the latter is electric."
    Uber


Users will also be exposed to an AVEQ fact sheet in each car, and once their trip is over, they will receive an email "explaining the environmental and economic benefits of transport electrification." Partner-Drivers will also receive information on benefits of electrification, especially when buying a new vehicle.

Uber Spokesperson, Jean-Christophe de Le Rue, said "Uber and other international experts in sustainable mobility believe that the future of urban mobility needs to be shared, electric and autonomous; Today's announcement is an additional step towards this goal that will reduce congestion and pollution, while providing a reliable alternative to driving solo."

UberÉLECTRIQUE Partner-Drivers will have an opportunity to participate in roundtables to share their experiences. The goal of this is "to understand the current challenges posed by the electrification of transport, especially in urban areas, and to adapt Uber's technologies accordingly."

The communiqué also mentioned that "Uber intends to share UberÉLECTRIQUE statistics to help the authorities concerned to make decisions favouring the electrification of urban carpooling and encouraging more and more Quebecers to adopt electric vehicles."

Partners of the venture were happy with the launch, "AVEQ is pleased to see a player like Uber turn to the electrification of transportation, which will allow even more Montrealers to be aware of the economic and environmental benefits of electric cars," Simon-Pierre Rioux, President of AVEQ, said.

The model that was deployed last week could put the province at the head of the game. MEC President, Catherine Kargas said, "The awareness and education that Uber will offer its partners-drivers and users will have a significant impact in making Quebec a model for sustainable transportation."

The launch of UberÉLECTRIQUE will take the ride-share service to the next step. It will help transform this type of service in urban settings and help promote the moving away from fossil fuels in our local transportation.

cori.m@watertoday.ca



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